Sales Profile Assessment

An advanced model to understand sales potential, role fit, and behavioral traits—helping you build smarter sales teams that convert better and last longer.

Schedule a Demo

The Sales Profile Assessment is a modern, behavior-based tool that evaluates sales talent across six key dimensions—giving organizations a data-driven way to hire, develop, and manage high-performing sales professionals.

Executive team analyzes talent assessment and performance dashboards on tablet, demonstrating Talentapy.com’s data-driven leadership expertise

Align Talent with Strategy, Drive Performance

By uncovering how someone sells, thinks, collaborates, and drives results, this assessment helps sales leaders assign the right people to the right roles and optimize coaching for every profile.

It’s not just about finding “great salespeople.” It’s about finding the right salesperson for the role, market, and team context.

Backed by Science,
Enhanced by AI

Whether you’re in tech, manufacturing, retail, or luxury goods—the Sales Profile adapts to your sales context. Enhanced by AI and built on behavioral science, it helps your sales leaders make faster, smarter talent decisions with confidence.

Professionals reviewing charts and metrics on large screen in boardroom, showing Talentapy.com’s leadership insight

The Six Dimensions

A behavioral map of sales talent—capturing style, intensity, role, and drive to align teams with results.

0
1
2
3
4
5
6
01

Type

Hunter vs. Farmer

• Hunter: Pursues new business, thrives on closing, fast-paced
• Farmer: Grows existing accounts, nurtures long-term relationships

02

Style

Empirical vs. Methodical

• Empirical: Relies on instinct and adaptability
• Methodical: Prefers structure, planning, and data-driven decisions

03

Intensity

Sprinter vs. Marathoner

• Sprinter: Prioritizes speed and short-term wins
• Marathoner: Focuses on patience, process, and long-term value

04

Community

Independent vs. Group-Oriented

• Independent: Self-motivated, works autonomously
• Group-Oriented: Collaborative, team-first mentality

05

Role

Leader vs. Individual Contributor

• Leader: Drives results through managing and inspiring others
• Individual Contributor: Delivers value through personal execution

06

Drive

Closer vs. Promoter

• Closer: Prioritizes the deal, thrives on negotiation and conversion
• Promoter: Builds trust, focuses on long-term customer value

What It Helps You Do

Match salespeople to the right sales roles (hunter, farmer, leader, etc.)

Build more cohesive, high-performing teams

Tailor coaching and incentives to personality and behavioral style

Improve hiring accuracy and reduce ramp-up time

Enhance retention and morale by aligning people to their natural strengths

A leadership group collaborates over detailed analytics visuals to align team goals, showing Talentapy.com’s authority in performance strategy

Why It’s Different

Luks Prisma Assessments
Multi-dimensional behavioral insight
Aligns traits with strategy and market type
Tailored to different industries & sales models
Actionable development AI recommendations
Legacy Sales Assessments
One-dimensional trait lists
Generic “sales personality” profiling
Often B2C-focused or outdated
Static scores with little coaching utility

See how others have advanced with Talentapy

“We finally know who’s a natural hunter and who thrives as a farmer.”
Sales Director
Mexico
“Hiring mistakes dropped immediately after using this tool.”
Head of Talent
USA
“It explained why some reps burned out fast while others excelled long term.”
VP of Sales
Mexico
“Coaching became sharper and more personalized overnight.”
Sales Manager
Mexico
The assessment helped us build balanced teams instead of clones.”
Regional Director
UK
“Ramp-up time for new hires was cut in half.”

HR Partner

USA

“We stopped guessing and started placing people in the right roles.”

Recruiter

Mexico

“The six dimensions gave me a clear picture of how each rep sells.”

Sales Coach

Germany

Retention improved because people are finally in roles that fit them.”

COO

Mexico

“It’s modern, science-backed, and way more actionable than old sales tests.”

Consultant

Mexico

Understand your salesforce like never before

Schedule a Demo

Optimize sales performance with deeper human understanding

Combine Sales Profile results with personality and leadership data to coach, hire, and build smarter teams.

Leadership

Spot sales professionals with leadership potential and design growth paths that match their strengths.

Explore

Penta

Understand the individual behind the sales strategy to personalize development and role fit.

Explore